The problem with really beautiful kids clothes is their fleeting window of opportunity – invest in something luxe and lovely and it will nearly always be in perfect condition by the time your children have outgrown it. So Little Circle – a new website from ex-Tatler Fashion Director Anna Bromilow and her school friend and former Morgan Stanley executive Lisa Picardo is a genius idea. Choose extremely pretty clothes including gorgeous smock dresses and fabulous trad knits from labels including Hucklebones, Morley, Louise Misha with sweet accessories from Woodstock – and then when your little ones have outgrown them you can return them where they will be resold and you have a credit to buy more clothes. Currently the site only holds girls clothes but boys will be added from next spring. Next weekend there will also be a pop up shop on 25th and 26th September at 38 Chiltern Street, W1U 7QL if you want to see things in the flesh. Until then you can see what’s on offer on the website.