Last year, we got hooked on a serum from Niod. We’ve been ordering it by mail ever since but recently, we’ve had to wait a little longer for our delivery as demand outstripped supply. Thank goodness then that Deciem, the parent company behind Niod (as well as the fantastic The Ordinary range and the underrated Hif haircare products) have now opened a bricks and mortar store. It’s in Old Spitafields market and is the no frills kind of space you would expect from a brand which has stripped back packaging to make previously expensive skincare ingredients affordable. We’re not visiting the store for a lifestyle experience, however, we just want to get our hands on the goodies! And if we’re honest, The Ordinary range is so cheap (prices range from £4.90 to £12.70) that it’s the sort of place we would consider buying products we might otherwise regard as superfluous. This is a must stop shop for any beauty junkie.