Henry Hales, founder of Sir Plus

Sartorially savvy Londoner and founder of Sir Plus, Henry Hales has just upgraded his market stall for a bricks-and-mortar shop at 306 Portobello Road. Starting in 2010 with boxer shorts made from surplus shirt fabrics trimmed with Liberty prints, Sir Plus has grown to become the ultimate British menswear brand known for its signature Nehru Coat, Grandad shirts, woollen dressing gowns, waistcoats, knitwear and more. Fusing sustainable fabrics with high-quality tailoring, Henry aims to produce ‘long-lasting items, not fashion.’ The Kensal Rise resident spends his weekend’s on the stall outside Pizza East, dates in Soho and drinks and Satan’s Whiskers in Bethnal Green. Here are his Top 5:

1.  What gets you out of bed in the morning?

Excitement for the new day and fear that I won’t fit everything in!

2. Where would you go to find the perfect birthday present for your girlfriend?

The last bday was an Ally Capellino backpack. Often I buy from other market stalls on Portobello. Occasionally it’s an “experience” but she’s very good on that!

3. Favourite pub/bar/restaurant?

Pub: He that is Arthur, Old St. Very nice landlord, who is happy to hold onto your keys.
Bar: Satan’s Whiskers, Bethan Green
Restaurant: Smoking Goat on Redchurch St

4. Describe your perfect London weekend?

I’m up early for the market in the morning, so I’d settle for a bath and a pizza in the evening!
We often head to The Eagle on Ladbroke Grove for a pint after closing up the shop.

5.  Which Sir Plus item should every discerning Londoner have in their wardrobe?

In the current cold spell the Field Coat has been invaluable. I also live in the gilet. It’s like a sleeveless  bomber and keeps you toasty!

Sir Plus
306 Portobello Rd, W10 5TA
— Daisy Allsup
12th March 2018