18-21 April 2018
Think of the brand, La Mer and your mind will likely go straight to their legendary Crème de la Mer moisturiser. In fact there are now five moisturisers to choose from, including a Matte Lotion and a new Cool Gel Cream. Their four-day townhouse pop-up at 13 Soho Square is your chance to try them out; all visitors will be matched to their perfect cream and walk away with a free sample. There’s also a program of complimentary beauty events and a Miracle Bar where you can sip a flowering Jasmine tea or a juice, as well as complimentary hand engraving by Emre Eroglu with any purchase made on the day at the pop-up.