New Summer Scents

The arrival of May calls for a lighter, fresher scent. These new fragrances are just the thing to welcome in sunnier days:

Gucci, Bloom Acqua Di Fiori

Our instagram feed has been illuminated by the series of illustrations around Gucci’s latest perfume launch. The new fragrance, Bloom Acqua Di Fiori has been visualised by female creatives and writers in a variety of ways from humorous cartoons to whimsical drawings. We love London-based Fee Greening’s fairytale take on the fragrance but you can check out all the designs and stories about the scent on the Gucci instagram. Moreover the scent is fresh, clean and refreshing. £88/100ml, gucci.com

Byredo, Bal D’Afrique

We were first introduced to Byredo through their intoxicatingly beautiful candles. Their perfumes are just as luxurious. Velvet Haze, Rose of No Man’s Land and Oud Immortal; who could not fail to fall in love with the appearance of the bottle and get swept in the romance of the scent. The new Bal D’Afrique is warm and sensual and just what you need to herald summer. £142/100ml Eau de Parfum, byredo.eu

Tom Ford, Fucking Fabulous

A unisex perfume which even if you don’t like the vanilla, slightly leathery smell you’ll appreciate the bottle on your dressing table. The UK is too prudish to be able to sell it online so you can only pick it up at the Tom Ford shop on Sloane Street. £105/50m, Eau de Parfum tomford.com

Roads, Cloud Nine

Intrigued by the new line up at Liberty earlier this week we stopped to spritz and fell for these new Roads perfumes. The brand approaches scents from unique perspectives; the aim is to reflect the world of culture, personality, landscape and art. The trouble is you’re not going to just want one in your collection. Cloud 9 is supposed to encapsulate pure happiness; Fool Around is about heightened senses and losing control. The perfumes range in intensity and balance so you really do need to try them all. £95/ 50ml Eau de Parfum, libertylondon.com

 

Diptyque, Fleur de Peau 

Some scents smell heavenly when you spray them but don’t work so well on your skin. Diptyque give out free samples so that you can wear a scent for a few days before you buy. We’re loving their new Fleur de Peau fragrance that seems to smell better the longer you wear it, with musky and floral notes from iris and ambrette seeds. £115/75ml diptyqueparis.co.uk

Escentric Molecules, Escentric 01 

Ever since the Perfume exhibition at Somerset House last year we have been intrigued by the rise of the ‘molecule’ perfume. Formulated with the revolutionary Iso E Super formula that adapts to whoever wears it, this is a perfume so personal it smells different on everyone. You might argue that all perfumes smell differently on different people but this makes a ‘perfume’ of your own unique smell. Genius. £72/100ml, libertylondon.com

— Annie Reid
1st May 2018