Aerende and The Maiyet Collective

Many of us have embraced ethical changes in the way we consume fashion, beauty and food but there’s been less emphasis on homewares. Aerende – meaning ‘care’ in Olde English shifts the focus towards marginalised makers with their collection of candles, soaps, textiles and pottery that is both beautiful and useful, made in small batches and designed to last. A non-profit company, all their products are handmade in the British Isles by people facing barriers to employment. Case in point, their new line of linen pouch bags have been crafted by women from London’s Freedom Act charity (that helps refugees, asylum seekers and trafficked women) to raise awareness around the forced labour in the manufacturing industry.

Going from strength-to-strength Aerende recently launched the UK’s first ethical wedding list service, and the company was named by Natalie Massenet as the winner of the Spaces For Ideas competition to identify the retail concepts of the future. Spot their linen tea towels – sewn by refugees – being used and worn by the staff at Petersham Nurseries in Covent Garden. Whilst you can support by shopping at their online store, their latest project offers the chance to hold the pieces in your own hands before you buy. The new residency as part of The Maiyet Collective runs from 4-6 October (10am-6pm) as well as three days a month for the next six months at The Conduit in Mayfair.

The Maiyet Collective is a pop-up retail concept based on community, storytelling and a showcase of positive impact luxury brands. As well as shop for sustainable and ethical labels there will be a programme of events including product launches, innovative workshops, founder talks, book signings, limited edition releases, exhibitions, performance art, screenings and curated panels. Hosted at The Conduit, the London members’ club for people passionate about social change, you’ll need to sign up before visiting by emailing or else sign in as an Aerende guest on the door.

Aerende and The Maiyet Collective
4-6 October, 10am-6pm and then 3 days every month for 6 months
The Conduit 40 Conduit St, W1S 2YQ
— Daisy Allsup
4th October 2018