Lewis Miller, New York: Abandoned Post Office Flower FlashTM, Greenwich Village, NYC. Picture credit: courtesy Lewis Miller / Photograph by Irini Arakas Greenbaum

Blooms: Contemporary Floral Design

This fascinating, beautiful book, co-edited by one of our former contributors, Clare Coulson and published by Phaidon, will make you fundamentally rethink the term ‘florist’.  It examines the work of 86 contemporary floral designers from around the world whose groundbreaking work is pushing the boundaries of floral art.  The designers were each chosen by a board of editors, stylists, writers, designers and master florists (including Amy Astley, John Derian, Alex Eagle, Luke Edward Hall, Aerin Lauder, John Pawson, Ben Pentreath, Sarah Raven, Rose Uniacke and Axel Vervoordt) who were all invited to nominate a florist who they thought had been producing outstanding work in the last decade.

From JamJar in London to Tableau in Copenhagen and Tulipina in NY and San Francisco, the work is incredibly diverse.  Whether it’s Flora Starkey creating a tableaux of flowers for Alexander McQueen that echoes 17th century Dutch paintings; Flower Flashes in NY where Lewis Miller reuses flowers from an event to decorate a public area such as a bus shelter or subway entrance, constructed by a small team in 15 minutes or the creator of one of the world’s most popular Instagram accounts for florists, Gabriela Salazar from La Musa de Las Flores in Mexico.  These florists are redefining the very idea of what a traditional florist can do, pushing the genre to the outer limits and all the while embracing ecological ideas and sociological tenets.  It’s an astonishing, informative tome that we highly recommend.

Ariella Flowers (Ariella Chezar, New York): bridal bouquet of tulips, peonies, fringe tree and poppies from a peony workshop. Picture credit: courtesy Ariella Flowers / Photograph by Corbin Gurkin

Ariella Flowers (Ariella Chezar, New York): bridal bouquet of tulips, peonies, fringe tree and poppies from a peony workshop. Picture credit: courtesy Ariella Flowers / Photograph by Corbin Gurkin

Scarlet & Violet (Vic Brotherson, London): Townhouse staircase dressed with cherry blossom, foxgloves, delphiniums, ‘Maiden’s Blush’ lilac, Solomon’s seal and poppies. Picture credit: courtesy Scarlet & Violet

What:
Blooms: Contemporary Floral Design published by Phaidon
Tel:
£35
Website:
— Francesca
3rd April 2019