We first encountered Ceraudo at Isabel Spearman’s Daily Dress Edit pop up where their furniture caught our eye. Chintzy and fresh all at the same time, their POME! cushions, cane chairs and skirt-wearing ottomans were so playful and uplifting. Here we meet the founders, sisters Emily and Victoria Ceraudo:
What was the idea behind Ceraudo?
We were both redecorating at the same time, and just couldn’t seem to source furniture that was both to our taste and within budget. We have quite individual and decorative tastes, and we were stuck between quite plain high street styles which we knew everyone else would have, and super high-end design stores that were out of budget.
What’s it like founding and running a business as two sisters?
It’s great – we know how each other likes to work, and the experiences of both our careers is applied accordingly. We often work remotely so we have regular phone catch ups and decide how things should be divided that week.
Do you have any style rules when it comes to decoration?
It’s all about layering and personality! We always love interiors that have been built over time and contain pieces they’ve collected while travelling, a favourite piece of art, or just general knick-knacks – there’s more texture and depth to the space and you really get an understanding for that person’s style. You can always tell when the decoration is too ‘out of the box’, so to speak.
How do you go about sourcing your antique and vintage pieces?
From all over! We have a large amount of suppliers that we have grown relationships with, and they often source abroad for us as they know our tastes. We do all the sourcing in the UK so we can often be found with a van driving up and down the M6!
Can you give any tips on how to mix old and new furniture without it looking a mess?
We always think it’s best to start with a rough colour scheme, and try to layer furniture and fabrics within this scheme. Highlights of brown furniture mixed in with a contemporary sofa and coffee table, and layered with printed or colourful fabrics is always a nice way to combine antique and modern styles. Or using vintage chairs with a contemporary marble dining table always works well. In general, brown furniture with marble tops or details is a nice way to bridge old and new as there’s so much marble in contemporary design. It’s also a fresh looking material so it makes the piece look less dark & stuffy.
What was the idea behind your POME! collection?
We wanted to design a collection that was a reflection of our favourite antique sourcing styles, and also bring a bit of chintz into a contemporary market with our upholstery styles.
With our wooden styles, the contrast of the lacquered wood against the cane makes a fun variation from plain finished or limewashed wood we see so often in the market. We wanted the pieces to appeal to customers with a creative streak that aren’t scared to use a bit of colour in their homes, and generally move on from the Scandi monochrome aesthetic.
Our upholstery is fully customisable and you can select your fabric, trim (skirt & bullion fringe) and also the type of upholstery you’d like. We offer fixed upholstery or loose covers – the loose covers are designed to be easily removable for cleaning and can also be swapped in for another cover from one of our future collections. We don’t want customers to shy away from print and colour because they’re scared they’ll get sick of it, as they can change it at a later date.
Which has been your most popular item? And why do you think that is?
Our Gaia coffee table (above) and Chiara dining chairs (below) have been the bestsellers so far. I think it’s quite difficult to find something with the unique detailing and colours of these pieces in the market, particularly at our price point.
Where’s home for the pair of you?
Victoria: I live in a flat on an Edwardian terrace in Maida Vale. I love Maida Vale because it’s very leafy with wide roads, we also have the canals of Little Venice and some great pubs. Despite being quite central, it’s the opposite of feeling over-crowded. We’re also a 10-minute walk from Notting Hill and St. John’s Wood so we’re amongst a plethora of great restaurants.
Emily: I live in an Edwardian house in Richmond. There are amazing parks, lots of Georgian architecture, a great high street with everything from Franco Manca to Wholefoods, and of course Petersham Nurseries further along in Petersham. There’s a small town/local feel, but you can still get into central London in 15 minutes.
Where in London is your dream interior?
Leighton House is pretty dreamy! It has the most amazing display of Islamic tiles and mosaics, along with a great collection of sculptures and paintings.
We also interviewed Emma Burns (decorator at Colefax & Fowler) at her house in Kensington which is the epitome of a home full of character and style. She also has the best tricks for interior styling! Her home is at the end of a little path off Kensington Church Street and feels so serene considering it’s just yards away from Ken High St. See all the pictures here.
Liberty is our favourite London store – it just has so much character and is so unlike the other department stores in London.
Current favourite restaurant?
Tough one! We have lots of favourites in Soho such as Xu or Palomar, but our all time favourite has got to be Clarke’s on Kensington Church St. Incredible food and always such a delightful dining experience…and they take reservations which is becoming more and more crucial to us when choosing somewhere for dinner.
Where are you off to on holiday this summer? And which 3 items will you be taking with you?
Victoria: I’m off to Corsica and Paxos in July and I’ll be taking whatever I’ve managed to grab in a last minute sweep of & Other Stories, along with my book, A Little Life by Hanya Yanagihara, and my trusty Castener espadrilles.
Emily: driving down to Puglia and spending a month down there with my family so there will be a lot of baby gear, my new Brinker & Eliza necklace, and the Marie-Louise Scio x Birkenstock raffia sandals.