Why, oh why, is it so hard to find the perfect pair of jeans? We’ve bought more pairs than we care to admit over the years from the cheap (we recommend TopShop Baxters, £40, much loved by the editor of French Vogue, Emmanuelle Alt) to the eye-wateringly expensive. But last year we finally found the most comfortable pair ever by a brand called MiH (Made in Heaven) whose jeans are worn by Claudia Schiffer and Sarah Jessica Parker. There are a variety of styles to choose from – including skinny, straight leg and flared – that all have super flattering back pockets and sit perfectly just above the hips (although they do stretch so you might want to buy a size down from normal). The only draw back is they usually retail for around £190. The good news, though, is that this week they are having a sample sale at their Chelsea atelier with jeans (as well as shirts and t-shirts), starting at a bargain £40. Run, don’t walk.