This is such a brilliant idea, we’re surprised that nobody thought of it sooner. Set up by a company called Babylist, this one-stop shop in a big showroom in Fulham is stocked with all the gadgets, sterilisation sets, prams etc that you’ll ever need for your new baby. Make an appointment and a consultant will take you through everything you need and recommend what is best for you, so you’re far less likely to end up buying things that you’ll never use. (You can also test-drive the buggies and try out the monitors and car seats, which is great for fathers-to-be too). Even better, their prices are the same as department stores (i.e. the RRP) and they’ll deliver all your purchases within a 3 hour slot. Gwyneth Paltrow and Sheherazade Goldsmith are ardent fans and whilst we haven’t used the company ourselves, our friends have and they think it’s the best thing since sliced bread.