We are on an eternal quest for stylish boy’s swimwear so we were delighted to hear about Love Brand’s new Westbourne Grove outpost. The London-based label, founded in 2010, has beautifully designed and constructed swim shorts in the most adorable prints for boys (with matching shorts for men too) as well as cute beach bottoms for girls. The gorgeous prints are all designed in-house taking inspiration from nature and the summer collection draws on Aesop’s Fables with animals, birds and marine life taking centre stage. There are also matching polo-shirts as well as accessories. The new store will have a beachy feel with palm trees and cacti as well as a design station where kids can create their own designs and get cosy in story-telling sessions too. Best of all 5% of sales go to a cluster of wildlife charities including the late Mark Shand’s Elephant Family so it really is feel-good fashion.