Matilda Goad, Creative Stylist

Matilda Goad creates beautiful visual spaces for top fashion and interior clients.  And whilst she has been creating tablescapes for Soane, shop windows for Penelope Chilvers or putting together top suppliers for both her occasional pop-up shops (keep your eyes peeled for one later this year) and her website, she has gathered together an enviable list of secret shopping addresses.  We asked her for her top tips:

What is your favourite coffee shop in town?

Lowry & Baker at the top end of Portobello.  It’s tiny but it really does sell the best coffee.

What is your most used App?

It has to be VSCO, a photo editing app.  As I know what I’m looking for visually, I end up taking a lot of pictures myself and this app is great for editing photos.

Can you recommend any off the beaten track antique shops?

I went to Margate recently for a day trip and loved it.  They have some brilliant vintage shops and everything is at great prices.  Also, I have yet to go myself but I’ve always heard that the market at Alexandra Palace is amazing.  It happens quarterly and annoyingly, I always seem to be away.

What’s the best present you’ve received?

My husband gave me a sailor’s valentine for Christmas.  It’s the most beautiful object.  They were made by sailors’ wives and are love notes made up of shells.  It gives me joy every time I see it.

And your top spot for dinner?

I love Luca in Farringdon.  The decor is amazing and the Italian food is delicious.  Also Brunswick House has a great atmosphere and particularly if you have a big table, it’s really fun.


— Francesca
6th March 2018