The Shop at Bluebird’s New Covent Garden Store

The iconic King’s Road The Shop at Bluebird lifestyle store has closed; The Shop at Bluebird, Covent Garden however is now, finally, well and truly open. Set over three floors, the Carriage Hall on Floral Street is the new mecca for uber designers such as Chloe, Alexander McQueen, Peter Pilotto and Ports 1961 as well as smaller labels like Isa Arfen, Rixo London, Ganni and Forte Forte.

The Grade II-listed building dates back to the 19th century and relies heavily on our increasing desire to ‘experience’ fashion and shopping in a fight against internet-shopping. Light floods in through the glass ceiling and highlights the whimsical décor and props.

There’s beauty including a Blink brow bar and Light Salon therapy rooms, and homewares as well as things to collect like Fornasetti plates and original illustrations and prints curated by the  Fashion Illustration Gallery. We challenge that there is no more uplifting shopping adventure to be had in London – go and visit!



The Shop at Bluebird
Open daily, 10am–7pm (12noon–6pm Sun)
Carriage Hall 29 Floral Street Covent Garden, WC2E 9DP
— Annie Reid
16th May 2018