Drunk Elephant: the new must-have beauty brand

If you haven’t heard of this line of beauty products before, you soon will.  A sell out in Sephora, the US brand reached the UK on 3 October.  Founded by Tiffany Masterson, an entrepreneur from Houston, who couldn’t find a beauty line that was both ‘clean’ (ie avoiding chemicals that might irritate the skin such as fragrance and dyes, silicons, drying alcohol, essential oils and chemical screens) and clinical (ie taking the best of high quality, extensively researched synthetic ingredients) – she calls it ‘clean-clinical’.  The name comes from Marula Oil which is naturally high in fatty acids and antioxidants, found in many of the Drunk Elephant products and, which, according to legend, elephants become drunk on the oil, drinking it via macula fruit straight from the tree and becoming ‘drunk’ when the fruit ferments in their stomachs.

Unlike a lot of beauty brands, the products aren’t specified for different skin types.  Instead, they are listed under day and night, with all products suiting all skins and many of which can be layered together. Must-buys include the B-Hydra Intensive Hydration Serum, £52, with niacinamide, amino acids and hyaluronic acid, to firm and plump your skin.  The C-Firma Day Serum, £80 with Vitamin C, Protini Polypeptide Day Cream, £68 and the C-Tango Multivitamin Eye Cream, £64.  Or if you’re unsure what to buy, you could try their Littles Kit, £90, that contains eight mini sizes of their greatest hits.  All are available to buy at either Space NK or CultBeauty.

Drunk Elephant
— Francesca
3rd October 2018

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