You’d be hard-pushed this season to tell which item of clothing is designer and which is high street. Here’s our pick of the best of both worlds:
Best of the High Street
Arket: This spring find a perfect collection for newborn and 2–10 years with plenty of unisex items.
1. Hickory Dungaree Dress – this wonderful pinafore is reminiscent of Osh Kosh dungarees. Wear it on its own with a T-shirt, £35 at Arket
2. Veja trainers have reached iconic status. Now widely available in kids’ sizes. £67 at Arket
3. This season’s Liberty line includes this sweet bucket hat £19 at Arket
Zara: Especially good this season for tweens and teenagers. Highlights are:
1. This basic denim jacket is asking to be customised with iron-on patches, £22.99 at Zara
2. Unisex plain seamed sweatshirts £12.99 at Zara
3. This season find an excellent range of boys’ shorts, like these Bermuda shorts with side stripes £22.99 at Zara
Best of the Designers
La Coqueta: Classic kids’ clothes doesn’t come more ethereal.
Bobo Choses: This is stocked in a number of online boutiques but their full range is worth a look.
alexandalexa: After a couple of slightly off seasons, alexandalexa.com has a new collection of fab designers. Top of our list is Swedish brand, Acne Studios.
1. With the trends for kids wearing beanies all year round, invest in a bright pink summery version. Mini Pansy beanie £60 Acne Studios at alexandalexa
2. They’ve picked out the best of the high street too, like this Gap T-shirt, £12 at alexandalexa
Farfetch: Another large designer boutique with big kids’ section. Expect to see Chloe Kids and Balenciaga Kids and other top designer brands but there are some other more reasonably priced brands too. Good if you want to adhere strictly to this season’s trends (in mini versions).
1. This season activewear is a huge trend and this jacket is a hit, Les Coyotes de Paris casual sports jacket £145 at farfetch
2. Like it or not logos are everywhere this season. This unisex one works well, Levi’s T-shirt, £30 at farfetch
Smallable: Smallable is based in France yet has one of the best delivery and return services. They are always on the hunt for new European designers. Ones to particularly look out for this season are Stella McCartney Kids, Bellerose and Hartford. Their own, super fun label, Hundred Pieces, has made itself a niche in affordable designer clothes.
To enjoy an actual shopping experience, head to Westbourne Grove in Notting Hill, which has morphed over the last couple of years into a kids’ fashion shopping paradise. You’ll find Mini Rodini for animal-themed leisurewear holds centre stage but other fashion pieces too and Velveteen – think floaty dresses in silk and other fine fabrics for girls and slick casual style for boys. The French are here in force – Bonton has fun kids wear, homeware & presents, Bleu Comme Gris has very expensive but exquisite French style, as well as Bonpoint, worth watching out for their excellent sales. Nanos, the Spanish label sells baby and kids clothes with a fun but definite European look and around the corner on Ledbury Road are two labels with a more traditional look: Marie-Chantal, which often as an outlet rail and La Coqueta, whilst the more quirky but no less winsome Caramel Baby & Child is further down the road – look out for their great homeware department downstairs and that also sometimes doubles as a children’s hairdresser.