Westman Atelier – our new favourite ‘clean’ makeup

On a trip to New York before Easter, by far our favourite purchase was makeup from the recently launched Westman Atelier line.  Founded and self funded by makeup artist Gucci Westman (with four years of intense research) along with her husband David Neville (co-founder of Rag and Bone), the ‘clean’ makeup products are some of the best we’ve ever used.  Westman is a makeup artist in much demand from celebrities such as Jennifer Aniston and Gwyneth Paltrow (when I used to work as Vogue’s Bookings Editor, she was always one of the makeup artists that celebrities would ask for) and she did the makeup for Paltrow’s recent wedding.

Westman grew up with a mother who believed strongly in the power of nature.  That belief has stayed with Westman and it’s therefore no surprise to find that her makeup line is free from paragons, silicons, sulphates, mercury and phthalates.  It is also vegan and cruelty free.  According to Westman, the idea was to create exceptional modern make-up that marries clean, plant-based ingredients with the kind of skin-improving performance you’d expect from cutting-edge skincare.

With plans for further products (and a more diverse range in foundation colours) down the line, the offerings so far are simple: foundation that doubles as concealer, blush, highlighter, powder and contour all in ultra-chic, stick-form magnetic packaging (so they don’t leak in your bag), plus a powder bronzer. Her excellent brushes (there are 3 types) have shorter handles than normal so they’re easier to control and are made by the oldest brush maker in the world in Japan.

The stand-out product is the foundation.  If you’re looking for 24 hour, thick coverage then this definitely isn’t for you.  What it is, is a light, buildable coverage that really seems to melt into the skin.  It’s slightly dewy but not shiny and we’d definitely recommend buying the accompanying brush to apply for the most natural look.  As Westman herself suffers from rosacea, she was adamant that the makeup also have skincare properties so she’s included natural ingredients such as phytosphingosine, a plant extract with anti-inflammatory properties and hydrogenated coconut oil.

Westman Atelier launches at Net-A-Porter from 10th June with prices starting from £44.  To get on the waiting list, go to net-a-porter.com/Shop/Designers/Westman_Atelier.

Westman Atelier makeup
On sale in the Uk from 10 June 2019
From £44
— Francesca
15th May 2019