Three new exciting fashion/beauty openings

Just in time for London Fashion Week are three highly anticipated shop openings in town.  Just opened this week is Onda Beauty at 187 Westbourne Grove, a clean beauty concept from Naomi Watts, Larissa Thomson and Sarah Bryden-Brown.  Their fourth store worldwide (including Sydney and New York), it stocks clean beauty brands such as Dr Sturm and Grown Alchemist – all products have been tested personally by the co-founders – as well as two treatment rooms for facials with LED light treatments and Gua She stone massage.  Our top tip?  Get booking quickly as Holly, their lead Esthetician, has been in the beauty industry for 17 years and is highly in demand.

Next door at 186 Westbourne Grove is the first permanent UK shop from US label Reformation opening this Friday, 12th September 2019. Founder Yael Aflalo has been hailed as a pioneer for his efforts in making fast fashion greener with fans including Kaia Gerber and Emily Ratajkowski. Think must-have floral and satin dresses (and even wedding dresses being launched this autumn), great coats and knits, all at very affordable prices. Entirely carbon, water and waste neutral, the company uses only holistic processes, ecological fabrics and materials in the production of their garments. The new shop will will also follow strict green guidelines, with vintage furniture, recyclable hangers, reusable totes and the use of renewable wind energy for the electricity.

And thirdly, one of our favourite British labels Saloni has opened a long-term pop-up shop at 134 Sloane Street.  Founded by Saloni Lodha who grew up in Mumbai and brings a subtly Indian heritage influence and love of textiles to her designs, the namesake label means ‘beautiful’ in Sanskrit.  Already sold at Net-a-Porter, MATCHESFASHION and Selfridges, the shop will have a wide selection of her sought-after dresses and separates in vivid colours and patterns.

Three new exciting fashion/beauty openings in London
Early September 2019
Onda Beauty London, 187 Westbourne Grove, W11 2SB
Where else:
Reformation, 186 Westbourne Grove; and Saloni, 134 Sloane Street, W11 2RH; and SW1X 9AT
— Francesca
10th September 2019