The most flattering jeans

There is no greater piece in your wardrobe than a favourite pair of jeans. Experience would suggest that they are not that easy to find. If you’re one of those people who hates buying jeans, chances are you might not be applying the Golden Rules for finding a flattering fit:

  • Hourglass – high rise and skinny (straight works too)
  • Short – bootcut or straight, either cropped or not
  • Boyish – straight or boyfriend
  • Tall – flared, straight or skinny

There are no specific rules for colour but bear in mind that darker shades will always make you look slimmer. To find the perfect size it’s always helpful to try on lots of pairs and we rate Selfridges as the best place in London to do this. Here of our favourite brands and cuts for the new season:
This vintage-style Charlotte high rise is extremely flattering in Whisper grey, £260 from Citizens of Humanity

Gorgeously rich colour, fit and feel, we love these Masscob Lykke jeans £260 from Aime London

A super-flattering bootleg fit by Frame. Le Mini Boot in Augusta, £230 from Trilogy

These Laurel high-risers from Paige have a bit of stretch. They are exclusive to Selfridges, £275 from Paige

For skinny jeans, you don’t need to go designer. H&M has an excellent range. Super skinny high jeans £14.99 from H&M

For a lot of fun we love these super flared wide leg high rise jeans, £144.95 from Scotch and Soda

A cross between skinny and straight this cropped Sessun pair of jeans in black denim is so French. Stanford jean £130 from Sessun

Another great crop but a snugger fit than the Sessun is the Paris jean (which has been around for years) from Mih. Comes in four colours. £165 from MiH Jeans

For one of our favourite creative looks, go vintage with the Levi 513. Currently one pair available at Beyond Retro for £36 from Levis

Are they jeans or sweatpants? Rag & Bone excel at all shapes of jeans and we think these are going to catch on. Miramar Sweatpants £270 from Rag and Bone

These Skye jeans from the new GOOP x A.P.C collection are sleek and super flattering. £275 from GOOP

Finally, for a smarter look try these tailored Indigo Dry Kathleen Jeans from King and Tuckerfield (a brand with superb eco credentials). £220 from King and Tuckfield 

— Annie Reid
23rd September 2020