Beauty Pie: get a free £50 voucher to spend

We’ve long been fans of the Canadian entrepreneur Marcia Kilgore.  In 1996, she founded the super-popular Bliss Spa (we used to go to the one in Chelsea) followed in 2006 by Soap & Glory which she sold to Boots in 2014. In 2007, she launched FitFlop which is now sold in over 60 countries and in 2016, she ‘disrupted’ the beauty market with the launch of Beauty Pie.

Having toured a series of beauty product factories, Kilgore realised that there was a huge disparity between what a beauty product cost to make and the final price the customer paid.  For example, a Swiss-formulated, high-performance anti-aging moisturiser costs about £11 to test, produce and warehouse but once you add labour, marketing, corporate overheads and retailer margins, the final price is £130.  So Kilgore set about creating a company – Beauty Pie – in which the money goes into product development and the saving is passed directly onto the consumer – ie complete price transparency.  In an industry notorious for it’s ecological waste, she also reduced packaging as much as possible with plant-based inks and recyclable outer boxes.

Covering makeup, skincare, fragrances, haircare, body care (and now supplements too, see our post on this next week), you can either pay directly for the products or save up to 80% by signing up for BeautyPie membership.  There are four different tiers of membership, starting at £5 per month (3 month minimum) where you can shop up to £50 worth of products per month to the top level of £20 per month where you can shop up to £200 worth of products.

So what are our top picks?  The Super Healthy Skin Nourishing Body Polish (normal price: £40, members price: £15.27) is great for super-smooth skin. The Dr Glycolic Multi-Acid Micropeeling Pads (normal price: £25, members price: £9.35) clear up clogged pores. The Super Healthy Skin Ultimate Anti-Aging cream (normal price £100, members price: £13.57) is rich but not sticky and can be used night or day.  The All-in-Wonder Tinted Illuminating Primer (normal price: £24, members price: £8.28) gives a lovely, natural glow and if you like to control your shine then the One Powder Wonder (normal price: £25, members price: £8.75) is a brilliant micro-blurring addition.

We’ve teamed up with Beauty Pie to give every reader the chance to get a free £50 voucher.  Simply sign up using the code ALITTLEBIRD which gives you the extra £50 spending allowance once you’ve joined. Please note that this code entitles members £50 extra spending allowance when they join at  There is no cash alternative available and it is redeemable on both the UK and US websites.  The code can only be redeemed once and cannot be used in conjunction with another code. The code is valid until November 2021.  Happy Shopping!

— Francesca
12th November 2020