One of the shops that is definitely going to be on our must-visit list once the lockdown is eased next week, is TROVE in Notting Hill. Set up by Tiffany Duggan of Interior Design company Studio Duggan, the shop is an enticing collection of brilliant interior finds (both made in-house and curated vintage buys), from Pierre Frey Le Manach lumbar cushions to a vintage rattan bar trolley. One of House & Garden’s top 100 Designers, Duggan shares with us her favourite interior shops, top Notting Hill secret haunt and what she is most looking forward to, post-Covid.
You started out working on theatre sets whilst studying Scenic Art at the Royal Central School of Speech and Drama. How did this lead on to interior design and do you think it has an influence on your style?
Yes, definitely! I started working on sets and backcloths for the theatre and then interned as an interiors stylist for magazines such as Livingetc and Elle Decoration. Although both were really fun valuable experiences, they lacked a sense of permanence – it was always a rush, and everything was torn down afterwards. It wasn’t about creating something authentic, and I wanted to design spaces that had the power to be life changing and yet very personal at the same time. Interior Design was a natural progression and following a few small projects for friends, a stint at a London property developer and a Diploma in Interior Design at KLC School of Design, I set up Studio Duggan in 2011.
Theatre has certainly helped to influence my work, I think this must be where my penchant for the dramatic comes from! Both styling and set design are all about the narrative – and this is the same for Interior Design. Our projects cater for all the senses – they are an experience and one that can have a real impact on the quality of our Client’s daily lives. We love to delve into the detail of our projects – scent, artwork, crockery, bar stocking etc…we’ve even been known to make playlists.
Why did you open up the shop TROVE? And what is your favourite piece in the shop?
Opening a store is something I have always aspired to do. It was driven by both queries on where we sourced products and also our own experiences and frustrations when sourcing. I wanted to create a collection that encompassed our own designs, pieces by our favourite lesser-known suppliers and also vintage. TROVE embodies Studio Duggan’s signature style with a nomadic, timeless sensibility and an emphasis on quality and craftsmanship. My favourite piece in the shop has to be our Avalon bedside table – although we have a new range in the making which may just take over!
You live in Notting Hill. Please can you share with us your favourite secret about the area?
My favourite thing about living and working in Notting Hill is that we are so spoiled for inspiration everywhere we go. I love to take a walk through Portobello Market or Golborne Road and have a good rummage through the antiques and bric-à-brac. My secret spot for a moment’s peace and quiet is Meanwhile Gardens (below) – a small but magical community garden. I sometimes head there with our dog for a brief respite and rarely see another soul.
Also your favourite interior shops in London and online?
Liberty for the best curation
Alex Eagle for the lifestyle (see picture below)
Robert Kime for inspiration…and lampshades
Edit58 for accessories
Partnership Editions for Art
Petersham Nurseries for the garden and more
Projekti Tyyny for bedspreads and tablecloths
Which 3 Instagram accounts would you recommend?
What is the one interior design mistake that you see most often and how do you avoid/rectify it?
Definitely wrongly scaled and badly proportioned furniture. You can spend weeks sourcing the perfect paint colours and fabric scheme but if the proportions are off, it’s never going to work.
Which are your go-to restaurants and bars in London?
You completely refurbished your own house. Which is your favourite room and why?
I adore our bedroom – it has such a peaceful, restorative feel. It’s so essential to have a calming space to retreat to at the end of the day especially during lockdown!
What are you most eager to do post lockdown?
Have a party! We used to be well known for our parties, much to our neighbour’s chagrin. I’m going to squeeze everyone I know into my living room, ply them with margaritas and dance until dawn.
Trove by Studio Duggan is at 99 Golborne Road, W10 5NL.