Toile de Jouy

Shopper from Harrods

Toile de Jouy is the French for ‘cloth from Jouy’ where, in the 18th Century, the German-born Christophe-Philippe Oberkampf set up a factory near the Bièvre river.  At the time, Indian cotton was most popular in Europe but the factory became the first to print using copper plates rather than the traditional Indian woodblocks, allowing for a larger repeat pattern and more detail. Oberkampf commissioned the best artists of the day to design pastoral scenes with human figures.  Soon, however, manufacturers all over France were making their own versions of toile and today, toile de jouy is still popular.  We’ve rounded up our favourite versions on everything from duvet covers to ironing boards.

Ixora toile de jouy dress, £220 from Meadows 

Provencal toile de jouy lampshade by Damask and Rose, £25 from Etsy

Mallow shirt toile de joy by Meadows, £125 from Trouva

Toile de Jouy: French Printed Cottons, £24.05 from Amazon

Toile de jouy cushion, £36 from Etsy

Toile de jouy mini dress, £175 from Jigsaw

Tie-detail twill top in toile de jouy, £295 from Victoria Beckham

Kendrick toile de jouy cotton-poplin midi dress by Erdem, £970 from MATCHESFASHION

Ironing board, £42 from Cyrillus

Toile medium shopper bag, £30 from Harrods

Floral dress, £49.99 from Zara

Stjarnrams duvet cover and two pillowcases, £15 from IKEA

High catalina toile espadrilles, £129 from Penelope Chilvers

Toile de jouy linen midi dress by Zimmermann, £567 from MyTheresa

Downloadable tags, £2.65 from Etsy

Pink toile wallpaper, £150 from Polly Fern

Toile de jouy wallpaper, £365 from Gucci

Jouy spirit duvet cover and pillow slips, from £22 at Cyrillus

Girls short-sleeved poplin dress, £44 from Petit Bateau

What:
Toile de Jouy
— Francesca
19th May 2021