Beaverbrook Town House

Hotelier and entrepreneur, Joel Cadbury’s latest venture – Beaverbrook Town House on Sloane Street – just opened this month.  Following on from the huge success of Beaverbrook in Surrey, this is their members’ town club.  Except you don’t have to be a member to eat or sleep there – members get to make restaurant reservations and to have discounts on the rooms but actually anybody can walk-in to eat or book a room.

The hotel is made up of two revamped Georgian townhouses originally commissioned by Charles Sloane Cadogan, the 1st Earl Cadogan, at the end of the 18th century and looks over Cadogan Gardens opposite. The interior design is by Sir Frank Lowe – Beaverbrook’s Creative Director – and Nicola Harding, who also did The Garden House at Beaverbook, Surrey.  It is colourful, cosy and playful, creating a jewel-box like atmosphere with lacquer gloss paint on the panelled walls and a collection of fun ephemera dotted around the hotel. Drawing on Lord Beaverbrook’s interests, there are numerous references to Art Deco and Japanese culture.  There is a 60-cover Japanese restaurant, the Fuji Grill (we particularly liked the spinach and leek salad and the shrimp tempura) and the Omakase Sushi Bar.  The staff have impressive resumes – the Restaurant General Manager spent 20 years at Nobu, the Head Chef is ex-Roka whilst the Head Sommelier spent 22 years at Annabel’s.

There are 14 suites each named after a famous London theatre – Lord Beaverbrook was an avid theatre fan.  The bedrooms are cosy but spacious with four poster beds, smart tiled bathrooms and a tv that rises out of a box at the end of the bed.  When we visited last week, the hotel was fully booked but already seemed to be working well.  The atmosphere is informal – check- in for example is in a snug library rather than a formal reception area.  There are also personalised minibars, tea stations and help-yourself whisky decanters.

Guests will receive cultural and dining recommendations from the concierge’s little black book plus also available are private-shopping experiences and in-room massage beauty treatments. Residents can also book fitness classes at nearby KXU, or personal training sessions in the privacy of Cadogan Place Gardens.  There’s also a private dining room and a lovely outside garden (at the back of the hotel) which can be booked for events.

Beaverbrook Town House
115 Sloane Street, SW1X 9PJ
Rooms from £450 for non-members
01372 571 300
— Francesca
22nd September 2021

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