Toile de Jouy is the French for ‘cloth from Jouy’ where, in the 18th Century, the German-born Christophe-Philippe Oberkampf set up a factory near the Bièvre river. At the time, Indian cotton was most popular in Europe but the factory became the first to print using copper plates rather than the traditional Indian woodblocks, allowing for a larger repeat pattern and more detail. Oberkampf commissioned the best artists of the day to design pastoral scenes with human figures. Soon, however, manufacturers all over France were making their own versions of toile and today, toile de jouy is still popular. We’ve rounded up our favourite versions on everything from duvet covers to ironing boards.
Ixora toile de jouy dress,
Provencal toile de jouy lampshade by Damask and Rose, £25 from Etsy
Mallow shirt toile de joy by Meadows,
Toile de Jouy: French Printed Cottons, £24.05 from Amazon
Toile de jouy cushion, £36 from Etsy
Toile de jouy mini dress,
Tie-detail twill top in toile de jouy,
Kendrick toile de jouy cotton-poplin midi dress by Erdem,
Ironing board,
Toile medium shopper bag,
Floral dress,
Stjarnrams duvet cover and two pillowcases,
High catalina toile espadrilles,
Toile de jouy linen midi dress by Zimmermann,
Downloadable tags, £2.65 from Etsy
Pink toile wallpaper, £150 from Polly Fern
Toile de jouy wallpaper,
Jouy spirit duvet cover and pillow slips,
Girls short-sleeved poplin dress,
