Eva Karayiannis, Founder of Caramel

We have known Eva Karayiannis for years as one of the very best (and most exclusive) kidswear designers. Think simple dresses in a ditsy print or check coat with a sumptuous lining – there is always some unexpected, though understated, detail. Not surprisingly the brand is now globally successful and in 2015 launched Caramel Woman. The Spring/Summer women’s collection is dreamy; you’ll want every carefully curated piece as it explores ‘texture mash-up’. Layering is also key – with a dress over trousers and shirts under slip dresses. We asked Eva about designing for women as well as some of her favourite things:

What rules do you always abide by when designing the collection?

I like to design clothes with a relaxed fit that women enjoy wearing and which don’t overpower you. There’s also something that is always a little bit ‘off’ in my designs, be it the colour or the shape. It’s why my trousers or coats might be a bit oversize or my jackets a little too skinny. I’m constantly looking at the proportions.

Which bit do you start with: The story, the fabric, the style…

I suppose it’s all of it. I might start with the fabric but then I go back to the style and it’s a constant going back and forth. It’s like cooking: I’m constantly tweaking it.

Do you design clothes for a particular woman?

No, I go through a phase where my woman is older, then she is younger or a bit more street…it’s the same aesthetic but it has a different trigger point every time.

Your favourite place to hang out in London?

Trawling vintage shops and discovering the city with my eight-year-old son, Ari.

Image Credit: Royal Parks royalparks.org.uk

Which is your favourite London park?

Hyde Park for the space and allowing me to try to switch off.

Do you have a favourite app?

Real Clear Politics.

What is your favourite restaurant?

Kitty Fisher’s in Shepherd’s Market – simple food done to perfection in an area that has enormous charm.

Best advice for new designers?

 It’s a cliché but true: Don’t over think things and work hard.

Where do you buy or source most of your clothes?

Vintage shopping, Caramel and I love what Dries van Noten does.

What are your plans for spring/summer?

Going to my home in Greece.

Caramel Woman is stocked at the Caramel Marylebone store, as well as at Viola and Collen & Clare.


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