Rather than having a bricks-and-mortar shop, contemporary fashion label, Kitri have built their brand status digitally, using social media, an online shop and a series of successful pop-up’s. The first was in Marylebone last autumn, followed by a stint in Selfridges this spring. Earlier this week the doors to their third pop-up opened on Brewer Street, and this time the shop will be open from now until Christmas. Shop 70’s sequinned jumpsuits, colourful knits, plaid jackets and satin bombers, but it’s worth visiting for the interiors as much as the clothes – it’s a space designed to be instagrammed.
